Social media marketing is a digital marketing strategy that leverages social media platforms to connect with a target audience, build brand awareness, drive traffic to a website, and ultimately, increase sales. It involves creating and sharing engaging content, interacting with followers, and analyzing results to optimize campaigns. This approach is not just about posting content, but about developing a strategic plan to achieve specific business goals through social media. 

Strategic use of social media can lead users to a company’s website, increasing potential for conversions. Social media marketing (SMM) is a form of digital marketing that utilizes social media platforms like Facebook, Instagram, X (formerly Twitter), LinkedIn, and others, to promote brands, engage with customers, and achieve marketing objectives. It’s a two-way dialogue, unlike traditional one-way advertising. 

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