Focuses on creating and sharing valuable content (blogs, videos, infographics) to attract, engage, and convert audiences.

It really depends on your company goals, and ROI doesn’t always appear in the form of straight revenue. Gaining new leads, increasing email subscriptions, and boosting customer satisfaction could all be evidence of a return on investment. 

Social media marketing can help you grow brand awareness, increase website traffic, reach and engage more customers, and increase your sales revenue. 

Results don’t happen overnight. Additionally, there are a lot of variables at play, from your budget, audience, and macro-environment. While digital marketing takes time, the long-term changes are nothing short of transformative. 

Every industry has different content consumption patterns. But in general, fresh content should be posted no less often than twice a week. 

As for an upper limit, there is none – studies seem to show that posting once a day, or even several times a day, is a very effective way to drive traffic to a website. It’s just a matter of deciding how much time and effort you can devote to creating content. Google is known to give more prominence to websites that update their data on a frequent basis.